Cognitive Behavioral Coaching

Cognitive Behavioral Coaching 

Cognitive Behavioural Coaching creates an awareness for coachees about the fact that there is neither good or bad but thinking makes it so. As Dorothy Spry and other CB coaches emphasize the end product is increased emotional intelligence.

As one of the fans and adopters of Cognitive Behavioral Coaching technique, I was proud to be the one of the hosts of the first extensive training program held in Istanbul, Turkey on last February 24 -26, 2012.

Our precious trainers were Prof. Arthur Freeman and Ass. Prof. Oana Gavita who have facilitated a perfect introduction for Cognitive Behavioral Coaching for executives under the name of Prescriptive Executive Coaching.

As Prof. Freeman underlines executive coaching (EC) has become a practical, competency-based, and action oriented model for helping individuals at virtually every level of management to have greater success and a more positive impact on their work, those with whom they work, and on their personal lives. Most EC is done from the theoretical perspectives of the psychodynamic, Rogerian, Systemic or even Neurolinguistic Programming. Few if any books, programs, courses or papers have promulgated a cognitive behavioral coaching perspective. The present workshop has grown out of a confluence of work and ideas that merge the “action impact” nature of executive coaching with a theoretical and applied model that has grown out of cognitive behavioral theory and therapy (CBT) and been transformed into Cognitive Behavioral Coaching (CBC).

The Prescriptive Executive Coaching (PEC) model is multi-factorial and takes into account the behavioral (action), cognitive (perceptive), environmental/interpersonal (situational), sociocultural (related to the individual’s culture, subculture and organizational culture), and affective contexts (emotional) in which we all live and operate.  The basic tenets of CBT offer a superb fit with EC as both must be short term, time-limited, focused, highly structured, realistic, immediately useable, problem-oriented, solution-focused, structured, multi-dimensional, dynamic, and prescriptive. The coach/consultant construct a coaching plan for each skill level, expressed need, and assessed skill set of the recipient of the executive coaching whether the recipient is an individual, a team, or an organization.


Arthur Freeman, Ed.D.

Arthur (Art) Freeman is Professor in the Department of Behavioral Medicine and Program Director of the doctoral program in Clinical Psychology at Midwestern University, Downers Grove, IL.  He completed his doctoral work at Teachers College-Columbia University and received the postdoctoral degree of Doctor of Science (Sc.D.) from Babes-Bolyai University in Romania.

In addition to 100+ book chapters, reviews and journal articles, he has published over seventy professional books. His work has been translated from English into 15 other languages.  He is board certified in Clinical Psychology, Family and Couples Psychology, and in Cognitive Behavioral Psychology by the American Board of Professional Psychology and is a Fellow of the American Psychological Association. He is a past president of both the Association for Behavioral and Cognitive Therapies and the International Association for Cognitive Psychotherapy.

His areas of clinical interest have included executive coaching, the treatment of personality disorders, clinical interventions with children and adolescents, and training and supervision of psychologists.

Oana Gavita, Ph.D.

 Dr. Oana Gavița is Senior Assistant Professor in the Department of Clinical Psychology and Psychotherapy, Faculty of Psychology and Educational Sciences, at Babes-Bolyai University (BBU) Cluj-Napoca, Romania. Dr. Gavita is directing the International Coaching Institute at BBU and is the president of the International Association of Cognitive Behavioral Coaching. She received her Ph.D. from BBU in the doctoral school Psycho-diagnosis and Evidence-Based Treatments and currently is running post-doctoral research (grant from the National Council of Research) in the field of Emotion-regulation and mental health in the workplace. Dr. Gavita has coordinated various projects in organizational development and coaching, through her work as HRD Consultant in the banking field and in external HR consultancy.

She completed training, internships and research fellowship programs in the field of cognitive-behavioral coaching, psychotherapy and psychological counseling at the Albert Ellis Institute, NY, USA; Centre for Coaching, UK; King’s College London, Institute of Psychiatry, UK; Laboratories of Cognitive Neurosciences, Harvard Medical School, Children’s Hospital Boston. Her expertise is in two of the most valued areas of our lives: working and parenting. Dr. Gavita is accredited by the Romanian Board of Psychologists as a clinical psychologist and psychotherapist in Cognitive Behavior Therapy, and as a counseling psychologist by the British Psychological Society. She is specialized in personal and life coaching, performance management coaching, stress management and well-being coaching, and coaching based on Virtual Reality procedures (flight anxiety, public speaking).